Moreover, if Marriott hotels do apply the recommendations, and decide and let the guest know what information will be collected and used from the customer when they use different technology in the hotel the service will be more efficient, and guests will have seamless and custom-made experience when they stay in hotels. This study focused on use of prevailing technology, future possible uses and making connection on possible leverage Marriott can use in UAE market in order stay ahead from competition and give the guests exclusive Marriott experience in term of technology used and as demanded by customer.īased on the data found and analysed, it can be concluded that Marriott hotels in UAE have potential to implement different existing and potential future innovation in technology as there is demand from guests as presented by data on US technology. This study focused on technology specifically and the methods used in this research are an analysis of quantitative and qualitative data on technology usage in US, UAE and global data on privacy of information shared, an analysis of two different reports on how businesses use innovation and different theories on technology adoption in hotels. The purpose of this report was to find out how Marriott hotels in UAE are using technology innovation to enhance guest experience. Table 1: comparing 2 reports on innovation 2016- Executive Summary Dubai: The Hub Reportįigure 6: Data about Technology spend and top tech priorities for hotels inįigure 7: Percentage of US adults who own the following devicesįigure 8: Percentage of people who think these are the reasons that make an app or service trustworthy 14 Figure 9: Emerging Market and Developing Economies by Regionįigure 10: United Arab Emirates: International Tourist Arrivals 2007-įigure 11: Percentage of millennials who use a smartphone Figure 2: Number of people using mobiles in Dubaiįigure 3: Percentage of people using different technology services in a hotelįigure 4: Percentage of time spent using different technologyįigure 5: Data about Dubai Hospitality Sector.
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